Poster design is a creative process that combines visuals, typography, and layout to convey a message effectively. It starts with understanding the purpose, target audience, and key message. Designers use tools like Adobe Photoshop, Illustrator, or Canva to create eye-catching graphics and balanced compositions.
Color theory, font pairing, and hierarchy are crucial for readability and impact. Posters should have a clear focal point, minimal text, and high-quality images to grab attention. They are used for advertising, events, promotions, or awareness campaigns. A well-designed poster communicates quickly, evokes emotions, and leaves a lasting impression on viewers.