SMM, or Social Media Marketing, involves using platforms like Facebook,
Instagram, Twitter, and LinkedIn to promote products, services, or brands. It
focuses on creating engaging content, running targeted ads, and interacting
with audiences to build brand awareness and drive traffic. Key strategies include
content planning, influencer collaborations, and analytics tracking to measure
performance.
SMM helps businesses reach a wider audience, improve customer engagement,
and boost sales. It requires consistent posting, community management, and
staying updated with platform algorithms. Effective SMM can enhance online
presence, foster customer loyalty, and provide valuable insights into consumer
behavior. It’s a cost-effective way to connect with target audiences in real-time.